Winning in the market with differentiated connectivity offerings

Unlocking consumer value and securing a competitive edge in Spain
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What do Spanish consumers think about differentiated connectivity?

Festivals, life milestones, important work calls – reliable connectivity matters in the moments it’s needed most. In fact, around 49 percent of consumers in Spain identify key moments where they would opt for guaranteed network performance, and around one-third of those are willing to pay for these services.

 

Our ConsumerLab report provides insights into Spanish consumers’ behavior, experiences and expectations of mobile services, and explores the opportunities that differentiated connectivity offers for communications service providers.

Five key questions for Spanish service providers considering differentiated connectivity

  • Key 1

    What’s the upside of moving toward differentiated connectivity for service providers?

  • Key 2

    Beyond ARPU increases, what findings support the launch of differentiated connectivity?

  • Key 3

    What can be done to drive the uptake of differentiated connectivity, and is it a given that uptake will be smooth?

  • Key 4

    How can differentiated connectivity help service providers compete in the market, and what are the key routes to market for it?

  • Key 5

    Will service providers need to leverage differentiated connectivity to prepare for the next wave of apps and devices, or is it only needed for today’s use cases?

  • To find out the answers to these questions and more, download the report for Spain

Key figures for Spain

Consumer expectations are shifting, and an appetite for differentiated connectivity is emerging. This represents opportunities for service providers; the research found that Spanish service providers who don’t offer differentiated connectivity are missing out on around one month’s ARPU each year.

 

What other opportunities for service providers are revealed in the study?

  • 46

    %

    Globally, 5G users with differentiated connectivity have 46 percent higher brand perception scores.

  • 26

    %

    While almost one-third of Spanish 5G users want differentiated connectivity via their service provider, 26 percent want it via new business models.

  • 1

    in

    4

    By 2030, one in four Spanish consumers expect to be using AI across multiple devices.

  • 1

    in

    2

    Over one in two Spanish 5G users prefer to look beyond low-priced, best-effort 5G plans to differentiated connectivity.

  • 37

    %

    By 2030, the share of time Spanish consumers spend using AI apps outside the home is expected to rise to 37 percent.

  • 22

    %

    Multimodal AI adoption by Spanish consumers is expected to more than double by 2030, increasing from 8 percent to 22 percent.

  • ES pdf cover

    What else do consumers say about differentiated connectivity in Spain? Read the report to find out more.

    Download the report

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