Winning in the market with differentiated connectivity offerings

Unlocking consumer value and securing a competitive edge in the Kingdom of Saudi Arabia
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What do KSA consumers think about differentiated connectivity?

Festivals, life milestones, important work calls – reliable connectivity matters in the moments it’s needed most. In fact, around 50 percent of consumers in the KSA identify key moments where they would opt for guaranteed network performance, and over half of those are willing to pay for these services. 

 

Our ConsumerLab report provides insights into KSA consumers’ behavior, experiences and expectations of mobile services, and explores the opportunities that differentiated connectivity offers for communications service providers. 

Five key questions for KSA service providers considering differentiated connectivity

  • Key 1

    What’s the upside of moving toward differentiated connectivity for service providers?

  • Key 2

    Beyond ARPU increases, what findings support the launch of differentiated connectivity?

  • Key 3

    What can be done to drive the uptake of differentiated connectivity, and is it a given that uptake will be smooth?

  • Key 4

    How can differentiated connectivity help service providers compete in the market, and what are the key routes to market for it?

  • Key 5

    Will service providers need to leverage differentiated connectivity to prepare for the next wave of apps and devices, or is it only needed for today’s use cases?

  • To find out the answers to these questions and more, download the report for the KSA

Key figures for the KSA

Consumer expectations are shifting, and an appetite for differentiated connectivity is emerging. This represents opportunities for service providers; the research found that KSA service providers who don’t offer differentiated connectivity are missing out on around two month’s ARPU each year.  

 

What other opportunities for service providers are revealed in the study?

  • 46

    %

    Globally, 5G users with differentiated connectivity have 46 percent higher brand perception scores.

  • 27

    %

    While almost two-fifths of KSA 5G users want differentiated connectivity via their service provider, 27 percent want it via new business models.

  • 1

    in

    3

    By 2030, one in three KSA consumers expect to be using AI across multiple devices.

  • 2

    in

    3

    Almost two in three KSA 5G users prefer to look beyond low-priced, best-effort 5G plans to differentiated connectivity.

  • 48

    %

    By 2030, the share of time KSA consumers spend using AI apps outside the home is expected to rise to 48 percent.

  • 36

    %

    Multimodal AI adoption by KSA consumers is expected to almost double by 2030, increasing from 19 percent to 36 percent.

  • KSA pdf cover

    What else do consumers say about differentiated connectivity in the KSA? Read the report to find out more.

    Download the report

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